Fashion Research: ECC Library Fashion eBooks

Covering diverse topics such as Martin Margiela's unorthodox archival methods, ethnographic research in street style blogging, and a material culture analysis of wearing jeans, Fashion Studies presents complex approaches in a lively and informative manner.

Fixing Fashion challenges each of us to take full responsibility for understanding the hidden cost of our clothes.

In addition to products and services, multinational corporations sell myths, values, and immaterial goods. These "meta-goods," which include prestige, beauty, and strength, are major components of successful marketing and advertising.

"Luxury Fashion and Culture" focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures.

Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.

Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, then leads on to an examination of marketing, fashion, apparel, and retail merchandising, including costing and procedures and documentation needed for export.

When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. It is also economically relevant relying on an intricate network of manufacture, marketing and retail.

This book contains 22 invited contributions written by leading experts in the field of textiles. Each chapter presents and discusses updated science and technological advances during this period. Hence, this collection will be a valuable reference for those researching and manufacturing textiles, as well as those that are interested in a wider area of textiles.

This book offers a thorough grounding in the principles of fashion design, describing the qualities and skills needed to become a fashion designer, examining the varied career opportunities available and giving a balanced inside view of the fashion business.

Every fashion collection begins with research. But how do you start? How much should you do? How do you use that research?Fashion Design Research is designed to answer these questions and demystify the process for students.

Learning a new discipline is similar to learning a new language; in order to master the foundation of fashion design, you must first master the basic building blocks of its language - the definitions, function, and usage.

Fashion Design, Referenced is a comprehensive guide through the art and industry of fashion design, richly illustrated with over 1,000 photographs and drawings.