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Introduction to Business: Marketing Plan Assignment: Home

Intro to Business: Marketing Plan Assignment

                                                                                                    

This guide provides some quick access to resources for helping you with your marketing plan.

A well-structured business marketing plan offers a multitude of advantages for companies aiming to thrive in today's competitive landscape. Some of these include:

  •  Providing a clear and strategic roadmap, outlining goals, objectives, and the tactics needed to achieve them. This sense of direction ensures that all team members are aligned and working towards a common vision.
  • Acts as a valuable communication tool both internally and externally, enabling a company to convey its brand identity and value proposition effectively to customers, stakeholders, and investors. 
  • Aids in the allocation of resources and budgeting, helping to maximize the return on investment for marketing activities.
  • Allows businesses to identify opportunities and potential threats, leading to more informed decision-making.
  • Provides a basis for performance measurement and adjustment, allowing companies to adapt their strategies as market conditions evolve. 

                                          

Public Access Librarian

Call Numbers for Finding Books in the Library

Library of Congress Call Numbers Related to Marketing

 

HF  Business Commerce

HF 5410-5417 Marketing

HF 581-6182   Advertising

 

Useful Keywords to Use for Research on this Topic

You have access to materials through the El Camino College library, both online and in-person. You can locate articles, books, and more through the ECC Library website. 

Keywords to use when researching through the general web and ECC Library databases are very important. It's good to have a list of more than one keyword when searching for information. 

Here are some ideas for keywords on the following:

 

Keywords for Marketing Plan Project
Marketing Plan Television Advertising
Marketing Strategy Media Advertising
Market Analysis Television Advertising Strategies
Advertising Strategy Product Placement Advertising
Branding Strategy Television Commercials
Marketing SWOT Media Promotion
Digital Marketing Strategy Television Slogans
Targeted Advertising Neilson Media Research